Blog « Byrd Media Marketing

Using Social Networking to Generate Buzz

January 30, 2012 | Posted by Stacey Byrd | No Comments

Social networking has become one of the biggest business building tools for businesses of all sizes. Whether your business employs hundreds, or only one, you can use social networking to accomplish a number of business building goals. One common, and often quite successful goal, is to use social networking to generate buzz for a new product.

Buzz is defined as excitement. It embraces the concepts of viral and word of mouth marketing. People get excited about your product, or pending product, launch and they tell each other about it. While buzz marketing can work for a number of goals, generally it’s much easier to build buzz if you’re doing something new – like launching a product.

Here are just a few ways you can use social networking to generate buzz:

Get them Talking

You can initiate discussions about your pending product launch or about the problem your product solves. For example, if you’re marketing an organizing book, you might ask friends and followers what their biggest organizing challenge is.

Promote It

You can of course also post promotional messages about your new product or service. Make sure when doing this that you’re promoting the benefit of the product and not the product itself. People can be touchy on social networking sites, and rightfully so. They don’t want to be blatantly marketed to. However, a “learn how to organize your closet and clear out the clutter in 5 easy steps” type of message can work to promote your product. Of course don’t forget to include a link.

Make them Feel Appreciated

You can also use social networking to offer special coupons or discount offers. In fact, you can make your social networking friends and fans feel appreciated by making them an offer that other people don’t have access to. For example, “all fans get 10% off.” You may likely also increase your Facebook fans too.

Publish Videos and Content

Publish content related to your product. Continuing with the organizing book you might publish an article or a how to video that demonstrates the effectiveness or the value of your product. Videos are particularly good at creating buzz.

Use social networking to pre-launch your product with viral content too. Give away a free report. Don’t ask anyone to opt-in but give it away and motivate others to give it away too

There are a lot of ways you can use social networking to create buzz. Make sure that any tactics you implement are followed up on. For example, if you’re using social networking to drive traffic to a pre-launch opt in page make sure you actually send those people an email when you launch. Like any marketing strategy, establish goals, create a plan to achieve them, and then get to work making it happen.

Tags :generate buzz, product launch, Social Networking

Be Seen in the Crowd: 4 Steps to Massive Visibility

October 12, 2011 | Posted by Stacey Byrd | No Comments

When the student is ready, the teacher will appear. That’s true, but not if the student can’t see theteacher. It doesn’t matter if you are the best coach or consultant in the world. You may have all the credentials, all the education, know all the right stuff and know all the right people. If you’re not seen, the phone won’t ring. Here are 4 steps to creating massive visibility for your business.

STEP 1: Your Brand

Your brand is your promise of the experience your clients will have with you. It’s the feeling people receive when working with you. You have to know what your brand is. You already have one whether you know what it is or not. You have to carefully craft your brand and foster that in everything you do.

STEP 2: Your Platform

A platform is something you stand on. It places you above the crowd. This is your marketing strategy. You need to know where you are going to be seen and by whom. But a platform is also something you stand for. People are attracted to passion. Using your marketing strategy to passionately share your message is a magnet for those who share or want a piece of that passion.

STEP 3: Give it Away

As a coach or consultant you are a wealth of information. Give it away! Don’t be afraid of giving away the farm every piece of information is already out there on the internet anyway. Be the resource and give “how to” or introductory information away. This is a perfect way to educate people to work with you.

STEP 4: Consistency & Persistency

This is the big one. It takes time to break through all the clutter and actually be seen. To do so, consistently offer high value that addresses your target audience’s immediate needs. Don’t be discouraged if you don’t see immediate results. Be persistent and you will see that visibility grow.

By implementing these 4 simple steps over time while offering relevant, valuable information freely, you will not only create a massive amount of visibility but also create brand awareness, position yourself as an expert, and demonstrate your unique value.

From Guest Blogger: Kathy Jo Slusher-Haas

Kathy Jo Slusher-Haas is a certified marketing and business coach who specializes in helping other certified coaches build their coaching empire. Interested in more tips to help you grow your business and market like an expert? Visit Market Your Coaching Business for instant access to your own free Marketing Survival Guide.

Tags :brand awareness, coach, consultant, Marketing, visibility

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September 29, 2011 | Posted by Stacey Byrd | No Comments

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September 29, 2011 | Posted by Stacey Byrd | No Comments

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Generating Buzz About Your Product Launch – Tips and Strategies

July 20, 2011 | Posted by Stacey Byrd | No Comments

Do you want to have people talking about your product before it’s launched? Do you want them to be waiting in anticipation for launch date? Do you want to multiply your sales and profits? That all sounds pretty good, right? If it sounds good to you then what you want to do is generate some buzz.

What is Buzz?

Buzz is an excitement for your product. It’s when people mark their calendars, talk with others about your pending launch and even spread the word about you and your business. Buzz is anticipation.

Why Buzz?

Buzz actually helps you sell a product before you even launch it. It can generate an emotional response, and we buy based on our emotions. If people are experiencing an emotional response before you even launch your product you can be sure your conversion rates are going to be higher than normal.

Here Are A Few Tips to Help You Create Buzz for Your Product Launch

#1 Embrace Video

If you don’t normally use video consider creating a video to help generate excitement. Videos also have a tendency to go viral. Make sure your video offers value, entertains or us attention grabbing – you want people to remember it and share it.

#2 Give Something Away

We just mentioned videos and they’re a great thing to give away. However, video isn’t the only tool you have to create a buzz for your pending product. You can give away:

* A free book,

* A free report,

* A free service,

* A free workshop, seminar or online course

* An electronic device – how many kindles and iPads have you seen given away over the past few months?

Make sure your giveaway is related to the product you’ll be launching. This is important you want to make sure you’re generating excitement with the right crowd. And consider simply giving away the material – don’t ask for an opt-in. Of course you want to make sure to promote your product in the giveaway.

You also want people to share the giveaway. If it’s a downloadable product like a free report then they can easily share it.

#3 Publish

Blog posts, articles, ezine content and social networking content can all be used to generate buzz. Make sure your content is easy to share. If people can easily link to your video, download your reports and forward your content, then they’re not going to. It also needs to download quickly.

Embrace social media as a way to chat about all the interest, changes, and activity around your product. Share any publishes content, giveaways and viral content on your social networking site of choice.

Generating buzz a great way to help create a successful product launch. In fact, many people find that their pre-launch campaign and buzz campaign is the single most important aspect of any new product launch. Plan your buzz campaign and enjoy the success.

Tags :plan your product launch, product launch, product launches

Brainstorming Your Next Product Launch – How to Fill a Need

July 13, 2011 | Posted by Stacey Byrd | No Comments

One essential key to a successful product launch is a successful product. Your product must fill a need. It must provide value and offer benefits.

Your audience’s needs aren’t always apparent. Sometimes brainstorming and research are required. Here are a few steps and ideas to help you brainstorm your next product launch.

Step One: Use Your Resources
You already have a lot of information at your disposal. Take a look at:
* The articles and content you’ve published – what generated the most response or is read/viewed most often?
* What questions do your visitors and customers ask time and time again?
* What problems is your audience struggling with?

You can also explore:
* Trends
* Your competitions products
* Bestselling titles at bookstores
* Keywords

Consider mind mapping potential ideas. This free form tool can help you get creative with your potential product ideas.

Step Two: Research Options

Once you have a few ideas it’s time to research them for interest and profitability.

* Ask customers what their most pressing problems are or ask them which type of product they’d benefit from the most.
* Research your competition – make sure they don’t already have a book or product you’re thinking of creating.
* Use keyword research to analyze demand.
* Consider also creating a flycatcher’s page and using PPC and social networking to drive traffic to it. A flycatcher’s page or ASK page is simply a page that evaluates interest in a potential product or topic. You might simply ask visitors if they’re interested in a book on …
* You can also sweeten the deal by creating an opt in form. Give them something for free that relates to the potential product topic. If people download the giveaway they’re expressing their interest. If not, they’re not interested and it’s likely not a good potential product.

Step Three: Choose

At this point you have the information you need to make a decisions. Remember to also trust your gut instincts. You know your niche, your audience and what they’re struggling with. Trust that knowledge.
Decide:
* what topic your product will be about
* What format will you use to create your product? For example will you create a video, ebook, home study course, etc?
* The purpose or goal of the product
* What problem does it solve?

You’re now ready to start creating the product. Then you can plan the launch and pre-launch and start making profits. To your great success!

Resources for Mind Mapping and Brainstorming:

SpiderScribe – an online mind mapping and brainstorming tool
Mindmeister – online mind mapping software
Creately - Can create online diagrams and flowcharts

Do you have a favorite mind mapping or brainstorming tool that you would like to share?

Tags :brainstorming, creating a product, mind mapping, product idea, product launch

Three Tips to Plan the Perfect Product Launch

July 12, 2011 | Posted by Stacey Byrd | No Comments

Launching a new product can help you accomplish a number of business building goals.

* You can of course increase your profits.

* You can also generate awareness for your business and increase your exposure.

* You can build your opt in list and increate your website traffic. Product launches are an exceptional way to grow.

Planning your launch will help you make the most of your launch. Here are a few tips to help you plan the perfect launch.

#1 Document Your Goals.

What do you want to accomplish with your product launch? What’s your primary goal? One goal many marketers have for product launches is to generate profits. You can do that of course though sales and back end sales.

Other goals to consider include:

* Increasing traffic

* Increasing awareness and exposure

* Building your opt-in list

Consider what goals best fit your needs. Write them down and make sure they’re SMART: simple, measurable, attainable, realistic and timely.

#2 Create A Plan To Achieve Your Goals.

For each goal, and it’s okay to have several, you want to create a detailed plan on how you’re going to achieve it. You’ll likely include a number of marketing tactics in this plan. For example, if your goal is to generate $5000 in sales in 60 days with your product launch you might decide you’re going to use affiliate marketing and PPC to generate awareness.

For each marketing tactic you’ll also create goals and a plan. For example, you might decide that you want at least 2/3 of your sales to come from affiliates. You’ll create a special promotion and marketing materials for your affiliates to launch and promote your new product.

Be sure to integrate your tactics to optimize them. For example, if you have a Facebook fan page you will be sure to also promote your product launch and affiliate program on your page.

#3 Break your launch into stages.

The three most common product launch stages are Prelaunch, launch and post launch. Your prelaunch is the stage where you build hype and buzz about your new product. Create goals and plans for each stage of your launch. Your post launch is where you’ll begin wrapping things up. You’ll give one final promotional push before the product increases in price, runs out or is removed from your catalog.

Launching a new product is an exciting time. Make sure it delivers everything you want by carefully planning each stage, tactic and goal. You can then use this plan for each new future product launch.

Resources:

Product Launch template from Office.com: New Product Launch

Article, “10 Online Strategies for Your Next Product Launch” via Mashable.com

Tags :launching a new product, product launch, product launches

Social Media Marketing ǀ Social Networking Engagement

Need Social Media Help?

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Be Seen in the Crowd: 4 Steps to Massive Visibility

STEP 1: Your Brand

STEP 2: Your Platform

STEP 3: Give it Away

STEP 4: Consistency & Persistency

Need Social Media Help?

Free Social Media Marketing Consultation

Brainstorming Your Next Product Launch – How to Fill a Need

Three Tips to Plan the Perfect Product Launch

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